thecentre:mk - White Stuff chooses its first major shopping centre

Published: Thursday, 20 September, 2012

thecentre:mk - White Stuff chooses its first major shopping centre

White Stuff, the fashion and lifestyle brand, is taking 2,400 sq ft at thecentre:mk, the regional shopping centre situated in the heart of Milton Keynes. The unit will be the brand’s first in a major UK shopping centre.

White Stuff, which sells a full range of lifestyle fashions, will take a unit on Sunset Walk, directly opposite House of Fraser and alongside other brands in the Premium Quarter such as: Kurt Geiger, Jaeger, Thomas Sabo and Phase Eight. The retailer currently operates 83 stores across the UK and will be joining a scheme which boasts over 27 million customer visits per year.

This latest edition comes as part of the ongoing development of the new Premium Quarter which has included a £4.5m refurbishment programme of House of Fraser and refitted units for retailers Jewels and Sunglass Hut.

Gavin Murray, Asset Manager, Hermes Real Estate Investment Management Limited, said:

“We are extremely pleased to welcoming White Stuff to thecentre:mk. With other retail options available in and around Milton Keynes, it is great to see new brands wanting to come to thecentre:mk. This is testament to the continued retailer confidence in the centre.

“White Stuff will be part of our Premium Quarter. Through our careful and considered approach we have been able to create a competitive tenant mix will continue to facilitate the development of this part of the shopping centre.”

The owners are continuing to invest in enhancing the shopping experience for visitors. This includes a major refurbishment underway to Next and John Lewis, totalling over £33 million. Further to this, a planning proposal has recently been submitted to Milton Keynes Council for the £40 million development of Secklow Gate enabling construction of a 90,000 sq ft flagship Primark Store and a further 17,000 sq ft unit.”

Sally Bailey, Chief Executive, White Stuff, added:

“We are excited about the forthcoming opening of our Milton Keynes shop. It is bigger than our average shop size so we will be able to provide the people of Milton Keynes with a great range of lifestyle clothing and accessories and still have space to run some fabulous events too.”