Shake It

Shake It, with ShakeAway

Milkshake specialists in thecentre:mk, ShakeAway,  are holding a national "Star in the Video" weekend on the 1 and 2 May where customers who dress up as celebrities (and the store staff recognise them) will get 10% off all milkshakes and have the opportunity appear in the music video “Shake It”.

The “Star in the Video” weekend gives customers the opportunity to appear in the “Shake It” pop video sung by the “The Shakettes!” and featuring X-Factor VoiceOver Man Peter Dickson. Any customer turning up on Saturday or Sunday who has dressed like a celebrity and the store staff are able to identify will automatically get 10% off their milkshake order and you can upload your photo via the iphone app or by emailing videostar@shakeaway.com  for inclusion in the pop video.

Sarah Zeroual, manager for Shakeaway Milton Keynes said, “Customers can dress up as any celebrity and as long as we recognise them they’ll get a discount. The ShakeAway chain has a strong history of celebrity visits with  Gok Wan, Billie Piper and Stavros Flatley from Britain’s Got Talent all paying a visit. In fact, if anyone from Milton Keynes comes as Stavros Flatley, they can have the drink for free!”

Shaking since 1999, ShakeAway has re-invented milkshakes with over 150 flavours ranging from the healthy to the naughty. Customers are able to choose from fresh Banana, real Ferrero Rocher, Maltesers and Mint Aero, Jam Doughnut, Coconut and Apple Pie.

ENDS

More about thecentre:mk
Media information: Mike Graham, PR Officer on 01908 678132 or mike.graham@thecentremk.com or the Marketing Team on 01908 678641 or visit www.thecentremk.com 
Please note: When referring to thecentre:mk please ensure that it is spelt only in lower case and as one word with no spaces.

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thecentre:mk is a regional shopping centre situated in the heart of Milton Keynes. With over 240 stores, cafes and restaurants all under one roof, it is anchored by John Lewis, House of Fraser, Marks & Spencer and Next. thecentre:mk is the premier shopping destination in the region between London and Birmingham, Cambridge and Oxford, and is unrivalled in its customer service. Included in the overall proposition are civic spaces and events venues; City Square and Middleton Hall which offer a varied programme of free events throughout the year, including bridal shows, fashion events, motor shows and the award winning Christmas display. thecentre:mk came 13th in the Sunday Times Green Companies 2009, it is a founder member of the National Skills Academy for retail and has Investors in People Accreditation.